You Have Hosting, Now Content!
Content really is key when it comes to a great website. You can find a great Web hosting service, have a great service or product and great customer service. If you don't have great content, your website will be dead before it started. What's on your website has to be straight forward and easy to read, not a bunch of gobbly gook.
The first thing people see when they come to your website is not your Web hosting, nor is it your product (unless they came their searching for your product), nor is it your customer service. It's your content. If your page is bland and boring. If your words, colors and graphics are not eye catching, they will click the back button and be gone forever.
"Why is it that so much airtime (including by me) is given over at conferences and through blogs to geo-targeting issues-choosing the right domain, sub-domain or folder structure or choosing the right hosting-and yet content barely ever gets mentioned?" ~Andy Atkins-Krüger, Search Engine Land